About
Rugged Country was started back in 2019 by Agricultural Advocate, Zoe Carter. The name was thought of between ringers sitting behind a mob of cattle in the Pilbaras, Western Australia. When Zoe returned home after the season finished she started designing her business and furthered it while recovering from major hip surgery.
Designs
When designing Rugged Country items we keep in mind a country life style as well as incorporating the outbacks hardy humor. Some of our best sellers have been the "Qualified Bush Mechanics" hoodie, "Rugged Sunflowers" and "Great Emu War of 1932" T-Shirts.
In the long run
We plan on growing every year, becoming bigger and bigger however keeping true to our colours at the same time. We release new designs every season plus more and have regular sales. What should we do next?
